Where do European families, couples and groups like to go for their ski holidays? Tour operator SnowTrex has taken a closer look at this questions and therefore has reviewed 60,000 sets of customer data, to evaluate the top holiday destinations for these target groups. The results show that the Zillertal in Austria, but also the French Maurienne Valley and the Belledonne areas are top of the lists.
Couples like the Zilltertal
This overall result is very clear: most SnowTrex customers booked a trip to either Austria or France in winter 2015/2016. The international average couple however, prefers to go to the Zillertal. The “most active valley in the world” has a lot to offer: be it sporty activities, great parties or just pure relaxation – not to mention the brilliant views of the surrounding mountains. Couples are however not merely defined as the typical love partnerships. The statistics also include two singles travelling together to go partying, or friends which rather prefer to share a double room with half-board, rather than occupying a 6-person apartment without meals. Mayrhofen is the top resort here, closely followed by its neighbour Hippach, which is also perfectly connected to the ski area thanks to the Horberg lift. Hippach is geared more to relaxation-seekers, but those who like a night with some music and fun can easily venture over to Mayrhofen.
Families and groups book French destinations
Larger travel groups, which can be families or groups of friends, mostly choose French ski areas as their holiday base. The cosy chalet villages in Valmeinier in the Maurienne Valley, or Chamrousse in the snow-sure Belledonne are the most popular destinations. The resorts are not too big and the accommodations tend to be more affordable, yet still located close to the lift stations. For many, this is the main reason to choose France, besides the moderate pricing. In Valmeinier, the pistes are not only close, but also very extensive. The ski area Galibier Thabor comprises 150 kilometres of pistes and stretches over two valleys right down to Valloire. Chamrousse has 90 kilometres of pistes to offer and is especially suited for families with children. A fun slope and special children’s area are only some of the family-geared offers. A further benefit: just a short trip from the resort lies the city of Grenoble, which is great for a day trip. Saint Sorlin is also one of the top three resorts on the list. This pretty mountain village emits a very special atmosphere with its wooden-clad, traditional-style buildings. Over and above, it is also part of one of the largest ski areas in France: the area Les Sybelles with a staggering 310 kilometres of pistes. This ski area is also awarded with the “Famillie plus” quality seal, which makes it even more attractive for families to visit.
The destination fits the budget
Spending money seems a lot easier when on holiday, but choosing the right destination often also depends on the budget. It makes a great difference if one chooses to stay in double room in a hotel in Austria, or rather decide on a self-catering apartment in France shared with friends or family. The average European couple seems to be willing to spend more money, in comparison to groups. A traveller duo spends an average of 510 Euro per person for a week’s stay including lift pass. A group however, only spends an average of 410 Euro per person, staying in larger rooms or apartments and self-catering. Families lay right in between will spend an average of 450 Euro per person, less than couples, but more than groups.
British travellers love France
British travellers show a different booking behaviour, compared to the European average. Couples will therefore also choose France as a preferred holiday destination and so there are only French resorts to be found in all “Top 3” lists. Couples, families and groups all share the Belledonne resort Chamrousse as their favourite place to go. Whilst couples and families stick to the quieter resorts such as Valmeinier or Valfréjus in the Maurienne Valley, or SuperDévoluy in the southern French Alps, groups prefer more lively locations such as Tignes or Val Thorens. In comparison to the European average, British travellers are more price-sensitive. Couples are prepared to spend an average of 470 Euro* per person, families 410 Euro*, and group travellers 430 Euro* per person.
*1 week ski holiday incl. lift pass
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